Ram Truck today announced that the most capable off-road truck on the market, the Ram Power Wagon, will now be available in two additional models—ST and Laramie.
The new Ram Power Wagon ST will offer off-road enthusiasts all of the Power Wagon’s legendary capability in a value-oriented package. The Power Wagon Laramie will offer more comfort and luxury features. Each of the three Ram Power Wagon models will have its own distinctive look.
The Ram Power Wagon lends itself to duties requiring reliability, durability, and capability. The ST package will appeal to customers such as fire and emergency services, mining companies, oil exploration, and forestry services for daily off-road duty. The Ram Power Wagon ST features single-tone paint, a black grille, black front/rear bumpers, black fender flares and black mirrors with optional clearance lamps. The interior is unchanged from the ST trim level with the exception of additional controls for Power Wagon’s unique features.
The Ram Power Wagon Laramie broadens Ram’s hard-core off-road lineup, adding comfort and convenience features, such as leather seats, premium audio, dual-zone A/C and woodgrain dash and door panels. The Power Wagon package also includes a floor mounted, manual transfer case shifter. On the outside, the bold exterior features body-colored fender flares, chrome mirrors, bumpers and grille, and unique badging. The addition of Power Wagon to the Laramie model gives the off-road linebacker a tuxedo and builds on the success and heritage of the Power Wagon nameplate.
The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) for the 2012 Ram Power Wagon ST is $42,620 and $51,995 for the 2012 Ram Power Wagon Laramie (including a $995 destination charge). The 2012 Ram Power Wagon SLT starts at $46,560. Laramie and ST models go on sale December 2011.
Ram also announced that it will launch a new truck model designed for enthusiasts who are passionate about the great outdoors. The 2012 Ram 1500 Mossy Oak® Edition will be a limited-availability model that further extends the multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand.
Ram 1500 owner demographics illustrate a love for the outdoors: 30 percent hunt, 44 percent fish, 27 percent are boaters, and 42 percent are campers.
The Mossy Oak Edition Ram 1500’s bedcaps and tailgate are covered in Mossy Oak Infinity Breakup camouflage pattern and the Mossy Oak logo is prominently displayed on the rear quarter panels.
Inside, the center column of the Ram’s instrument panel is finished in Mossy Oak Infinity Breakup, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests. Buyers also can opt for Espresso Tuscany-colored Katzkin Leather seats with Mossy Oak headrest embroidery.
The Ram Mossy Oak Edition is available exclusively as a Ram 1500 4x4 Crew Cab model, and is based on the popular Ram Outdoorsman.
Ram Mossy Oak Edition available colors include Black, Bright White, Deep Cherry Red Crystal Pearl, Mineral Gray Metallic, Saddle Brown and Sagebrush monotone. The truck is also available in Black, Bright White and Deep Cherry Red Crystal two-tone, with Metallic Gray Metallic lower body.
Ram Mossy Oak Edition trucks will arrive in dealerships in December 2011. Ram Mossy Oak Edition pricing starts at $39,910, including $995 destination charge.