For those of you who are keeping track of the who's who in the desert racing scene, you probably already know that General Tire is fast approaching the top title holder, BFG, in terms of mainstream popularity. With a marketing strategy unlike most others in the industry, General Tire stepped up to the plate with a unique and purposeful approach. Instead of building a tire, launching it to the masses and supplying it to the racers, General worked backwards developing in the field for over two years, refining the Grabber for competition only use. Using key partners to test and evaluate the tires performance in real-world racing scenarios, General sought perfection before releasing the DOT legal version. The process seems to be working as more and more teams are now making the switch to General Tire.

With its sexy red lettering, the Grabber is unmistakable to look at.

At last month's Mint 400 race, the top three overall finishers were on General Grabbers.

Who's next to make the switch to General Tire?

We can't say, but as things continue to happen, know that BFG will have some stiff competitors to keep happy as the General Tire train charges forward, growing in length with each additional member.