Because we all need tires, eventually.

Our good friends at Yokohama Tire Corporation are raising the bar on performance with the introduction of their all-new AVID® ENVigor™. The tire is the first to offer consumers the ideal blend of all-season performance, low rolling resistance, smooth comfort and long treadlife. It goes on sale in March 2010 in 69 sizes, making it one of the largest tire launches in the company’s history.

“ENVigor is unlike any product the industry has developed to date,” said Dan King, Yokohama vice president, sales and marketing. “Only ENVigor delivers collectively all the performance and environmental attributes in a single tire that a new category virtually had to be created for it: Grand Performance. It provides excellent traction and handling, enhanced comfort and treadlife – all while delivering remarkable gas mileage. It’s quite possibly the most complete tire ever created.”

The ENVigor features Yokohama’s proprietary Adaptive 3D sipes that help maintain water and winter traction; angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and an all-new silica compound for excellent fuel efficiency. It's available in 69 sizes for cars, trucks, and SUVs, though we're not sure if it's much good for four-wheeling. Regardless</span>, visit Yokohama's website here to learn more.