Because "bagging it" is sometimes a very good thing.

Our good friends at Ford Motor Company are reporting today that the all-new '09 Ford F-150---which features an exclusive air bag technology---provides better side-impact crash safety than the Chevrolet Silverado, Dodge Ram and Nissan Titan, according to a new study by the Insurance Institute for Highway Safety.

The F-150 earned an IIHS “Top Safety Pick” last November and quadruple 5-star government crash test ratings in January--making it the only full-size pickup to achieve both top crash-test ratings.  Combined with the most standard safety features in the segment, the F-150 is America’s safest full-size pickup. 

Among the truck’s unmatched list of advanced standard safety features is its patented “K-bag” technology, a new front seat-mounted dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact.  This air bag is supported with a state-of-the-art side crash sensing system that uses pressure pulses from the impact to deploy the air bag 30 percent faster than a conventional system. We hope we never have to test 'em for ourselves, but it's nice to know they're there, regardless. Wanna learn more? check out this video, log onto Ford's website, or better yet, hit up your local dealership for a testdrive.