Check out the newly redesigned fridge/freezer from ARB.

After 8 years of experience in the portable fridge market, ARB decided there was an opportunity to bring a new portable fridge into the market. This fridge would need to be price competitive and incorporate a modern design that addressed many of the shortfalls that exist in the current market.
The first steps were taken in 2005 when a review of all popular portable fridges was undertaken to ascertain their strengths and weaknesses. A survey of fridge users was also conducted to determine what features people identified as important. The key areas that were identified during this review are listed below.

1) Cooling performance and reliability.
The ability of the fridge to maintain the target cabinet temperature while using a minimum amount of power.
2) Exterior cabinet strength and design appeal.
A metal cabinet exterior was preferred over plastic because of its inbuilt strength. It was also felt that plastic fridges did
not have the visual appeal of a metal cabinet fridge.
3) Ease and reliability of controls.

Some very strong opinions were expressed about “guess work” temperature setting being old technology and annoying. Also the convenience of controls located at the front of the fridge was preferred to rear mounted ones.

4) Interior cabinet design usefulness and size.
The restriction on usable volume within some fridges restricted efficient packing of common items.
5) Portable Fridge general product shortfalls.

The following items were listed by many people as common frustrations:
! Poor lid hinge and latch operation and usability
! Cleaning the internal fridge cabinet
! The big external size required to obtain a good sized usable internal capacity
! Products that do not live up to their reliability claims
! Poor temperature and monitoring controls

After formulating a list of desirable features, ARB searched for a reputable manufacturer who could supply a fridge that ARB would be happy to put their name to. This fridge would have to meet the high levels of reliable cooling performance and build quality that would be expected from a product displaying the ARB badge. ARB was pleased to select Dometic, one of the world’s largest manufacturers of air conditioning & portable fridges, to manufacture their fridge. ARB did not want a re-badged look-a-like product and insisted on having the flexibility to design their own fridge. This involved one of the largest investments in tooling that the company had ever made. ARB was willing to make this investment to ensure they got the right product. The ARB engineering department spent the next 3 years working on the key design features of the fridge. They liaised closely with the factory to ensure that all of ARB’s design criteria were met. Many of the unique features on the fridge have been developed from the ground up at ARB’s engineering facility in Kilsyth.

It is with great pride and optimism that ARB announces the launch of its all-new 50QT Fridge Freezer. We are sure that after reading the key features and benefits detailed in this booklet, you will be able to sell this fridge freezer with the confidence and the knowledge that your customers will be purchasing the best value for money portable Fridge Freezer
on the market.

As you would expect from a quality engineered ARB product, the 50QT Fridge Freezer is covered by a 3-year warranty period that is supported by ARB’s North & South American headquarters located in Renton, WA.

For more information click here.