Got too many cupholders in your SUV? Well, here's one solution---the Ego Cup, a hands-free Bluetooth kit from our good freunden at Funkwerks, that fits right into that cup cubbie on your center stack. It supports all conventional mobile phone commands, it's compatible with Bluetooth phones, has a built-in loudspeaker, accommodates up to eight different Bluetooth mobile phone pairings, has a noise-cancelling microphone, and it's a plug-and-play setup using any 12V power point (i.e., cigarette lighter) in your vehicle. So what are you waiting for? It's time to get with the digital 4x4 revolution, so click here to find out more details.