Nope, this is not some '60s drug hallucination, it's the latest in tire accessorizing: Sweetskinz, a series of graphics treatments that use special reflective inks that are literally vulcanized into the rubber when the tire is being manufactured, so the colors never fade over time. You may have seen these puppies on bikes already---now the company is branching out into ATVs and is looking to form partnerships with tire manufacturers for the truck and SUV market. Hey, it's all good to us---only how much extra will it cost us for a set of Sweetskinned 54-inch Boggers? (Sources: Sweetskinz via Jalopnik.)